刚看了一下楼上一位朋友的回答,感觉有的地方是实在是没有可靠度,希望不要误导楼主
传媒专业Communication/Media
美国跟其它国家最大的一点不同是:能提供给你的实习(1-3年opt)甚至是工作的机会(H1B工签转绿卡)是其它国家无法比拟的
给你举个例子,身边朋友的真实事情。坐标美国波士顿(Boston),她的个人背景其实不如你,GPA大概只有3.4的样子,托福90多分,大二转学过来到了东北大学(Northeastern University)。波士顿有两所全美排名40左右的学校有传媒的专业,分别是Boston University 和 Northeastern University,其它的什么哈佛,MIT这里就不说了。东北大学一直是她特别喜欢的一个学校,不是因为排名或者校园环境什么的,而是因为东北大学传媒专业给学生提供Co-OP的机会,就是带薪实习。而波士顿又是一个大公司云集,新闻传媒业特别发达的城市,所以机会还是非常多的。她现在就在当地的一家公司里实习,而且公司现在愿意在实习期结束后协助她办理未来的工作身份(H1B)。
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这里需要说一下的是,传媒类的专业其实在美国找工作的难度还是挺大的,远远不如学计算机CS,统计,data science,EE这些理工科专业,甚至有的时候比学marketing还要难。原因太明显了,传媒专业不像技术类的,没有什么高的进入壁垒。而且这是一个文化类的专业,在对文化的理解、人际交往、还有语言的驾驭方面的要求,对国际学生必然是挑战。学传媒遇到的最大的阻力就是语言的问题,在一个英语母语的国家,一个还不是从小生在这里的外国人,想在这样一个美国学生扎堆的行业里混,难度可想而知。传统的传媒专业,离不开写稿子和做采访这些,都不是一个外国人擅长的,很多公司也没有理由不去招一个美国人,而去选择招一个外国人。但是我这位朋友其实很聪明,她并没有盲目选择传统的传媒,受益于近些年来新媒体发展和媒体数据发展,她花了很多的时间学了跟数据分析相关的课程,所以现在其实做的是媒体行业的data analysis这一块,而且公司有一部分业务是针对中国的新媒体市场。
有必要再展开说一说传媒专业美国研究生的申请
关于传媒专业的一些方向,传统上
1、广告Advertising
2、传播学 Communication
3、新闻Journalism
4、公共关系Public Relations
5、广播、电视与电影 Radio, TV, and Film
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新一些的方向有
New Media, Digital media, Integrated marketing Communication等等
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下图是波士顿大学传媒专业研究生的一些方向和GRE条件。不光这些,有的传媒方向还需要申请人提供writing sample并给申请人发面试的邀请,检验申请人的沟通能力。越是竞争激烈的学校,越是会设置更多的条件来筛选申请人。
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美国传媒专业申请成功的关键:
- GPA
- 语言水平(托福/雅思,口语不要低)
- 写作水平(GRE/托福的写作部分以及可能有的writing sample要求)
- 实习经历
同时,传媒专业最好不要在村子里面学(美国很多大学城就是个村子,出门就是苞米地,找个地道的中餐馆要开车2个小时),可以优先考虑东部的沿海的发达城市以及西部的加州,西雅图这些州或城市。传媒这是一个重实践,重交流的行业。这里给你列了一些美国的学校,大部分申请难度都还可以,个别要求高一些:
- Columbia University
- New York University
- Boston University
- Northwestern University
- Northeastern University
- University of Southern California
- University of Pennsylvania
- Penn State University
- University of Southern California
- Syracuse University
- Georgetown University (Integrated marketing communication)
在这放一个不需要GRE的录取(还有很多就不都放了),Georgetown University 的 Integrated marketing communication不需要GRE成绩,学校综排全美20多
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关于美国传媒行业未来的发展趋势
以下是一篇发表在福布斯杂志上关于传媒行业未来发展的7个点,也许对你的专业方向选择和未来的职业规划有启发意义
Seven Communications Trends Worth Knowing About
Seven Communications Trends Worth Knowing About![]()
1. AI And Process Augmentation (AI技术应用的增长)
Artificial intelligence and process augmentation will change how companies work in the next two years. More than 60% of business-to-business companies are likely to redesign their processes to accommodate and ensure human augmentation for scalability and precision.
2. Improved Storytelling (在品牌推广和市场方面故事性内容增多)
I predict that storytelling will be one of the major differentiators between brands that get noticed and those that don't. The market will continue to get noisier and brands that create human connections through the art of story will rise. This means that now more than ever, becoming a prolific writer and communicator is a key characteristic of effective marketers.
3. Better Content And More Content Creators (优质的内容!更多的内容从业者!跟咱国内自媒体发展趋势一致)
In the next two years, as brands and social platforms alike push for more user-generated content, there will be more digital content creators than ever before. And, thanks in part to advancements in technology, the content we see is only going to get better. It’s no longer enough for communications professionals to improve upon their own skill set; they must also find creative new ways to leverage the skills of the creators around them.
4. Widespread Use Of AI-Powered Devices (AI硬件普及)
We are in the early stages of AI-powered devices. Soon it will be a prerequisite for all consumer electronics. Since data collection and mining are key to harnessing the full benefits of this technology, companies and marketers must be overly diligent in helping consumers understand the benefits as well as the risks, and be transparent about the data they collect and how it is used. - Teri Daley, Huawei (华为)
5. Rise Of Video Communications (视频内容增长,其实美国很多不如国内做的好了)
Everything seems to be moving to video. It is imperative to decide whether or not you want to invest in the equipment and time to do this internally or find an agile partner to help ensure you are not behind the curve with using video to communicate your company's message.
6. Growing Trust In Companies Over Data Use (数据应用)
I think we are already seeing this play out but trust, both in how an organization conducts business and how they leverage customer information for marketing and promotion, is going to be huge. Companies will have to double down on outreach campaigns that are carefully targeted without coming across as creepy.
7. Digital Innovation Leading To Increased Authenticity (数字技术创新所带来的真实性的增长)
It is no surprise that digital innovation continues to be a top trend when discussing the future of our industry. We need to continue to be digital storytellers and interact with customers in meaningful and authentic ways. The sky is the limit on what is next. Gone are the days of the overpriced celebrity spokesperson. Customers are looking for a real, trusted brand ambassador and social media makes that even easier to happen. - Beth Shivak, Union Bank & Trust
这差不多是关于美国传媒专业类的一些浅谈,至于最开始的说关于去英国还是去美国,我觉得要问问你出国的目的是什么?镀金?学知识?美国整体的高等教育环境在我看来确实有一定的优势,机会亦很多。具体你的中介机构的利益关系我不太确定,不过如果能真正用心的选择适合你自己的高校(不是合作等等关系),去美国确实也是一个可行的选择。话又说回来,你可以两边选择最合适的学校都申一下啊!并不冲突,拿到了offer,也可以根据情况做出选择,毕竟到时候具体录取哪个学校还不知道。回答写得较为仓促,若有写得不足的地方,请见谅!
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